The customer experiences you create is one of the most significant differentiators you have at your disposal as a modern brand. From the technology you leverage to the tone of voice you use, there is a wide range of opportunities out there for improving the way you engage, interact with and delight your customers.
Ilkka Puikkonen | 02.04.2019
Ilkka Puikkonen | 22.01.2019
Mailchimp is one of the most easily integrated marketing platforms on the market place, it’s simple to use API wizards and quick to setup pre-built integrations make a go-to-choice for marketing teams with a broad spectrum of tools. However, the possibilities of Mailchimp go way beyond just well-integrated email marketing.
Ilkka Puikkonen | 08.01.2019
Salesforce is a huge application with loads of interesting features. In our experience, most businesses using Salesforce (or any other major enterprise application for that matter) tend to only use about 20% of the available features.
Ilkka Puikkonen | 27.12.2018
During the SaaS revolution, people were buying, swapping and bouncing around tools constantly. Mostly because they could, and because the market was growing so quickly. But almost a decade on there are some incumbents in the market that really own the way digital marketing is done and HubSpot is certainly one of them. But the market is still growing and the amount of specialist tools becoming available to us is both brilliant and vast!
Ilkka Puikkonen | 18.12.2018
Here at ONEiO we love to research and explore all the new tools on the market, so we can continue to support our industry around getting the best ROI possible out of their software. We recently had a big chat in the team about what were the coolest new marketing tools we had come across and here are a few of our favourites!
Toby Moore | 13.12.2018
How do you know if your business is really getting the value it needs out the way you’re managing customer information and data? It can be really hard to see the common mistakes you might be making, spot ideas for innovations or figure out the possible ROI for making improvements. In this short blog post, we share some great tips and starting points for managing customer data more effectively.
Tiina Eronen | 28.09.2015
In 23 years working for the UK government, Ivor Macfarlane moved from forestry to ITSM via prisons, warehousing and training. In 1999 he became an ITSM consultant and trainer. He was an author for ITIL (versions 1, 2 & 3), ISO20000 and ITSM library and an ITIL examiner since 1991. An active contributor to social media and blogs, he is well known at ITSM events and has presented around the world (40 countries so far and on every continent except Antarctica).
Who is your customer?
We are told to become ‘customer...