People, technology and process. These are the things that consistently need our attention in order to keep our businesses modern, innovative and responsive to customer needs. When we look at these things from a holistic point of view, there are certain processes which enable success and unlock new value in different areas… and some of these areas are more important than others depending on the trends and changes going on in the marketplace.

Many IT and business leaders have taken it upon themselves to integrate these tools, often with little success and fragile results. This is because handmade, internally coded and API-driven integrations are not robust enough for modern business use.

Most businesses think they are doing alright when it comes to software integration. Yeah sure, they are a bit rough around the edges, but who’s integrations aren’t right? Wrong!

Salesforce is a huge application with loads of interesting features. In our experience, most businesses using Salesforce (or any other major enterprise application for that matter) tend to only use about 20% of the available features.

Yes. Of course you can!