Blog / 27.12.2018 / Ilkka Puikkonen

During the SaaS revolution, people were buying, swapping and bouncing around tools constantly. Mostly because they could, and because the market was growing so quickly. But almost a decade on there are some incumbents in the market that really own the way digital marketing is done and HubSpot is certainly one of them. But the market is still growing and the amount of specialist tools becoming available to us is both brilliant and vast!

Marketing Concept. Marketing Word on Blue Computer Button.

 

The way we stick these tools together and use them collectively to succeed is changing too. We used to have to spend weeks working out how to get API’s pinging the right information back and forth, but now… we can seamlessly integrate our tools through hub-like technologies. Which turns weeks of development time, into just a few hours or minutes of setup instead. So, if you’re a HubSpot user, what awesome integration options do you have?

 

 

What are the most HubSpot Common integrations?

WordPress is right at the top of the list for common integrations, with all the digital sales and marketing tools that are now managed and run through WordPress, being able to quickly pair analytics data, optimise user journeys and keep prospect/customer data in easy to manage locations, HubSpot and Wordpress are very common now.

 

Slack and HubSpot has also become an increasingly popular pairing. More and more internal teams are using Slack for all their communications and leveraging the opportunities available from managing important notifications, to working on customer sales and support collaboratively. Creating that extra layer of visibility as to what’s going in each of those tools in one place is hugely beneficial.  

 

The video calling unicorn Zoom has become a fast-growing integration need in 2018. We have seen a big increase in the number of businesses using Zoom to carry out prospect calls, run marketing campaigns and create great and engaging video-based content. So, connecting campaigns and activities in Zoom to HubSpot is great for improving sales funnels and lead generation.

 

Eventbrite has become the business world’s most popular event ticketing service for sure. It has massive lead generation and outbound marketing functionality too, so being able to bring all that data, content and analytics together with what you see in HubSpot has a lot of potential for event focused brands.

 

And Finally I want to mention MailChimp, but not for email marketing. MailChimp is making BIG leaps at the moment to boost its end-to-end marketing automation features and in the last year launch tonnes of new features around social media, paid advertising, landing pages and more. It is also a great lead/contact management tool and is very integration focussed as a tool. If you we’re just thinking about how HubSpot and Mailchimp could work together to create more targeted and automated email campaigns… take another look!

 

Why are many businesses integrating more and more into HubSpot?

As I mentioned, HubSpot has rather become the gold standard for inbound marketing and campaign management. But for the modern marketer, that is only a part of the tool box. A big and expensive part sure, but just a part none the less.

 

ROI - Three Arrows Hit in Red Target on a Hanging Sack on Natural Bokeh Background.

 

The bigger your marketing efforts become; the more data you collect, the more focused you have to be on understanding your audience, the more platforms and channels you have to use to reach new customers. The list goes on of all the avenues you can and should be finding great tools for.

 

However, making these tools talk is still a challenge. Especially when the amount of data you are playing around with keeps on growing. So, having automated, reliable and agile integrations in place, that don’t require loads of setup, development and maintenance time is key! Especially if you want to try and keep HubSpot as your single tool of choice for the marketing team, but also not force the use of it on other people around the business, who might be responsible for, or just familiar with the smaller and more specialist tools you might be using; such as Zoom, Hootsuite or Intercom.

 

 

How can you make this a simple and seamless process?

 

ONEiO is a global service integration-hub, most of the common integrations you will make come pre-built in the platform and you can get everything setup and managed very quickly in a single place. ONEiO removes the need and reliance on API’s, which is great news for the tech teams, because they normally end up having to create loads of customisations and new code that sit on top of the API in order to get tools talking the way you want.

 

Businesses that use ONEiO are also enabling people and teams to keep all their tools and processes. Which is fantastic for big groups of teams who would traditionally spend months trying to convince marketing people to use sales tools, and sales people to use marketing tools!

 

Get in touch today to organise a demo. Our expert team would love to find out about the software you are using right now and learn about your integration ideas and challenges.

 

BTW, we have out-of-of the box adapters available for Hubspot and Microsoft Dynamics integration. Contact us to hear more or read more about integrated customer experience.

 

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